EN
CZ
DEWhat should the audience feel?
We clarify the message, setting and intended experience, then choose the right technology.
A NEW DIMENSION OF LIVE EXPERIENCES
Reality has
a new dimension.
Transform your stage into something your audience
has never experienced. Discover the world of holograms.
+
HOLO STAGESTAGE HOLOGRAPHIC ILLUSION
01 / THE MAIN EXPERIENCE
This is no ordinary screen.
This is HOLO STAGE.
A person, a product or an entire digital world appears right on stage. An experience that brings live performance and visuals together, giving your story a new space.
HOLO STAGE / SCREENRENTAL.EU
A digital world. A live presence. An experience.
HOLO STAGE brings stage holograms, content, staging and lighting together. Holographic projection creates the impression that a virtual character or product is standing right in front of the audience. A holographic show is most powerful when carefully choreographed with a live performance.
01Product reveal
A holographic product presentation builds anticipation before the physical reveal. 3D animation showcases details, transformations and even the inside of the product.
02Show & performance
A holographic show combines a live artist, a virtual character and digital scenery. The hologram becomes part of a concert, dance performance or corporate show.
03Conferences & events
A virtual speaker, holographic presenter or 3D avatar introduces a brand or idea at a conference. A pre-recorded performance can be synchronised with the action on stage.
EVENTSPRODUCT LAUNCHLIVE SHOWRETAILEXHIBITIONSTHE FUTURE, LIVE
HOLO STAGE / IN REAL LIFE
Real stages.
Real experiences.
Product presentations, live performances and exhibition installations. Explore photographs of projects by SCREENRENTAL.EU.
HOLO STAGE / LUCIE BÍLÁ
A concert full of magic.
On a real stage.
Lucie Bílá’s Christmas gala concert at Prague’s O2 arena. A 12 × 8 m stage hologram complemented the live performance. Produced by SCREENRENTAL.EU in partnership with MINISTRY RENTAL.
Full size Lucie Bílá with holographic angel wings
02 / FROM IDEA TO STAGE
Technology is the beginning.
The story creates the experience.
LINA MAYER / NOTHING
Music and visuals.
On one stage.
Lina Mayer performing Nothing. A musical presentation in which digital visuals complement the live stage.
Visuals for your space.
A script, 3D animation or a filmed character. Content is created for your specific projection setup.
Everything at the right moment.
Installation, lighting conditions, rehearsals and synchronisation. The final effect must work at the venue.
03 / HOW HOLO STAGE WORKS
An illusion with
a solid foundation.
The setup may reflect an image on transparent foil (Pepper’s Ghost) or project it onto fine fabric. From the audience’s viewpoint, the digital image and the physical stage merge. The chosen approach determines contrast, viewing angles and equipment placement.
What makes up HOLO STAGE?
Explore the stage elements by hovering over the image or selecting an item in the key.
CASE STUDY / BABYLISS / IFA BERLIN
Products in space.
The brand in the spotlight.
At IFA Berlin, BaByliss products became part of a holographic stage. Enlarged digital models, characters and visual effects presented the range and individual product details directly on the exhibition stand.
01 / SPACE
Part of the exhibition stand.
The holographic stage was built into the BaByliss exhibition architecture, complementing the physical products and brand presentation.
02 / CONTENT
From the whole to the detail.
Digital models showed hair dryers and shavers at an enlarged scale. Views inside the construction and close-up details helped explain the products’ features.
03 / PRESENTATION
A product on a shared stage.
Characters, product models and branded graphics came together in one presentation. Blue and red lighting supported individual parts of the content.
04 / GOOD TO KNOW
Behind the effect is
modern technology
Clear answers before a big decision.
Is it a real hologram?+
In the events industry, the word hologram also describes optical illusions and projections that appear spatial. These solutions use different principles: reflection, projection, rotating LEDs or a combination of optics and imagery. They are different technologies, and the effect generally cannot be viewed equally from every side.
Does the effect work in daylight?+
It depends on the solution and the environment. Stage projection and transparent fabric need controlled lighting and a contrasting background. Test the result in the actual venue. A brighter display does not automatically make it suitable for direct sunlight.
How much does a project cost?+
The price depends on installation size, hire or purchase, content creation, transport and operation. A compact LED Fan or smaller Dreamoc can be a cost-effective option. We prepare a specific quotation once we know your requirements.
Can we use our existing video?+
It can often serve as a starting point. A convincing effect usually requires adjustments to the background, composition and export. Dreamoc, LED Fan and stage setups have different requirements, so we first need to identify the specific device.
What do you need to propose a solution?+
The purpose, date, venue, available area and depth, lighting conditions, audience size and approximate budget. Photographs or a floor plan help us assess the right setup.
What is a virtual speaker or holographic presenter?+
A virtual speaker is a digitally displayed presenter who appears on stage as part of a holographic presentation. This can be a pre-recorded real person or an animated virtual character. We prepare the content, character size and entrance to fit the conference or event script.
What is the difference between a holo avatar and a 3D avatar?+
A holo avatar is a virtual character presented using a holographic effect. A 3D avatar is a character created as a three-dimensional digital model. A stage can display a filmed person or an animated 3D model; we adapt the content and display method to the project.
Can you create a live holographic broadcast?+
A live remote holographic speaker requires capture, video transmission and a stage installation to work together. Compared with a pre-recorded performance, connection stability, latency and audio also need to be addressed. We assess suitability based on the venue and technical conditions.
What does stage hologram hire include?+
A holographic installation is designed around the venue, script and audience size. Your brief may include a human hologram, product presentation or holographic show. We specify the equipment, content creation, transport, installation and operation in the quotation.
05 / MORE WAYS TO AMAZE
A big effect.
Even in a smaller format.
Five more ways to create a holographic experience.
Choose according to your space, purpose and budget.
02 / TECHNOLOGY
FogScreen
A projection surface made of fine mist. Walk right through the image.
Explore the solution03 / TECHNOLOGY
Holo Gauze
Transparent fabric brings projection and the physical stage together.
04 / TECHNOLOGY
DeepFrame
Digital objects blend with the real environment.
05 / TECHNOLOGY
Dreamoc
A real product. A digital story inside a display case.
CASE STUDY / VÁCLAV HAVEL / 17 NOVEMBER 2021
Václav Havel.
Before an audience once again.
During the commemoration of 17 November 2021 in Prague, a holographic likeness of Václav Havel appeared before the audience. The digital character brought his speech onto a real stage and became part of a shared experience.
01 / PERSONALITY
A presence in the space.
Václav Havel’s digital likeness appears present on stage. His gestures and expression connect the speech with the visual presence of the speaker.
02 / STAGE
Focus on the speaker.
The dark background and blue lighting let the character stand out. The holographic presentation is the central feature of the stage.
03 / AUDIENCE
A shared view of the stage.
The wide shot shows the holographic character before the audience and the feed on the side screens, which complement the view of the main stage.
06 / CHOOSING YOUR TECHNOLOGY
What experience
do you want to create?
Every technology has its strengths.
Start with what you want your audience to experience.
| Technology | Strengths | Things to consider | Typical setting |
|---|---|---|---|
| HOLO STAGE FLAGSHIP | Life-size characters and stories | Stage depth, lighting and audience position | Stage / event |
| 3D LED FAN | Engaging animation without a visible frame | Enclosure or a safe distance from the rotor | Shop window / stand |
| FogScreen | An image on a walk-through mist surface | Projector, airflow and water | Indoor entrance |
| Holo Gauze | Projection combined with a live stage | Fabric tension and lighting control | Stage / exhibition |
| DeepFrame | A digital layer in a real space | Optical setup and installation depth | Showroom / museum |
| Dreamoc | A physical product with a digital story | Display case dimensions and content format | Retail / showroom |
06 / FROM IDEA TO PRODUCTION
Our services.
We bring together the right technology, content and installation.
We can handle the whole project or help with individual stages.
01 / CONSULTATION
We find the right direction.
We discuss your idea, space and budget, recommend a technology and propose how to turn it into a compelling experience.
02 / CONTENT
We give your idea a shape.
We prepare animations, video and 3D visuals for the chosen technology. Your product or story takes a form that captures attention.
03 / DEMO STUDIO
Experience it live.
See the technologies in person. Explore the holographic options in our demo studio and choose the right solution for your project together with us.
04 / INSTALLATION
We take care of the whole setup.
We handle technical preparation, assembly and configuration, bringing image, lighting and space together.
YOUR NEXT BIG IDEA
What experience
do you want to create?
Let’s push the boundaries of
reality.